About me

My name is Sveta Matic, I’m 50 years old, and today I can say that I lead a life that I love and cherish. But it wasn’t always this way. My journey has been long and challenging, filled with crises, depression, fear, anger, hatred, disappointment, and frustration. Just 10 years ago, I couldn’t even say my own name without feeling a deep sense of discomfort and shame. 

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I carry the name of my grandfather, a man of unwavering integrity, clear values, and indomitable will. He was a fighter who never knew defeat, a man whose spirit transcended labels, professions, or ideologies. He was much more than just one thing. And yet, 10 years ago, I felt utterly unworthy to bear his name. Unlike my honorable grandfather, I saw myself as someone who had been left behind, forgotten, humiliated. People around me saw only my faults: I was a bad friend, a bad neighbor, a bad son, a bad father, a bad colleague, a bad boss... the list went on. 

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I felt trapped with no way out, constantly asking myself: What am I doing wrong? The answer I gave myself was always the same: Nothing. And yet, it took me so long to realize that this very answer was the root of my shame and the key to my unhappiness. 

 

I was stuck in a marriage where I wasn’t respected. I worked a job I disliked for people I didn’t respect. I surrounded myself with people who didn’t share my values or interests. I lived in a system that pushed me to the margins and convinced me that I was doing everything "right." Looking back, it seems so obvious, yet it took years for me to muster the courage to change it all. Today, I’m incredibly grateful that my life is different. I know how easy it would have been to let things stay the same and live out my days as "The Unlucky Man Who Did Everything Right," which could have been the title of my life’s story—or my epitaph. And unfortunately, it could also describe the lives of so many others. 

 

The turning point came from a conversation with a friend, an NLP practitioner, who, after listening to my story, simply asked: "Have you considered other options?" I hadn’t. I believed I was doing everything right and that my unhappiness was solely the fault of external circumstances. But my friend’s suggestion—to think about alternatives—was a simple one. It wasn’t even a new idea to me, yet it was one I had never truly internalized or acted upon. 

He didn’t give me the answers or lead me with more questions. He left me with space to reflect, and in that reflection, my life began to shift. That single conversation, nearly 20 years ago, opened my mind to new possibilities, to the idea that I could create change by simply considering different paths. That’s when I discovered NLP, and since then, my entire life has transformed. 

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NLP didn’t just help me; it gave me a mission. It became something I live and breathe every day. It’s not just a set of techniques I’ve studied—it's a calling that found me when I felt there was no way out. And because NLP changed my life in ways I never imagined, I now feel deeply compelled to help others who feel trapped, just like I once did. 

NLP showed me a way out. Now, I strive to offer the same hope to others, helping them break through their limitations, overcome their challenges, and create new possibilities. Because no one should ever feel like there’s no way forward. There are always options, even if we can’t see them right away.